First Solar speaker explores PV Powered Water Desalination at Powering Middle East


Dr Raed Bkayrat will deliver an interactive presentation during the two day summit

The Powering Middle East Summit is a fully interactive platform with a specifically designed environment for building new and sustainable partnerships. The structure is based around a number of discussion led panel sessions and interactive presentations led by expertise in innovative renewable energy solutions. We are pleased to confirm that presentations will be delivered by delegates from Phoenix Solar, SMA Solar, German Jordanian University, Vestas, Austrian Solar and First Solar.

Dr Raed Bkayrat, Vice President for the Kingdom of Saudi Arabia, will represent First Solar at the Jordan summit. Raed has over 15 year’s industry experience and is responsible for overseeing First Solar’s commercial footprint in the country. Raed joined First Solar from the King Abdullah University of Science and Technology (KAUST), where he created the institution’s successful Industry Collaboration Program (KICP), during this time he also developed a successful testing program for solar and other clean energy technologies. Raed holds a Ph.D. and a Master of Science (MS) in Electrical Engineering from the Arizona State University and a Bachelor of Science from the University of Jordan.

On behalf of First Solar, Raed will deliver an interactive presentation on the second day of the summit, exploring “Prospects for PV Powered Water Desalination Plants”. Desalinating seawater is becoming a necessity as freshwater scarcity in the region continues to increase, however the process requires large amounts of energy which is at present mainly generated by fossil fuels. Raed will discuss the different desalination processes as well as the costs and performance of an alternative PV powered plant. The presentation will demonstrate that PV provides a much more sustainable option for water desalination than conventional means.

To find an outline of the Powering Middle East agenda please visit: 

For more information about First Solar click here to read our original welcome post. If you would like to be included within our post-summit mailing list, please register your interest using our contact form beloFS Logo 2008-CYMK-1795Cw.

Norton Rose Fulbright energy legal expertise welcomed to Powering Middle East.

In our latest welcome post we are pleased to introduce further expertise in energy and infrastructure law and regulation. eSE’s Powering Middle East Summit, co-facilitated with the Arab Energy Renewable Commission and partnered with International Law firm Bird & Bird, is the strategic meeting point for renewable energy stakeholders to overcome legal uncertainties and issues restricting the development of new energy projects. Global legal practice Norton Rose Fulbright has worked with regional and multinational corporations, financial institutions and government entities in the Middle East for over 30 years and will be contributing two specialist speakers at the Summit.  The firm has built a strong reputation upon industry focus and specialises across a series of sectors including energy, infrastructure and technology and innovation.




The team within Norton Rose Fulbright’s energy practice specialise in the facilitation of global solar projects, with expertise from specialties including project finance, capital markets, M&A, climate change and carbon financing. In the Middle East the team has taken a leading role advising developers and lenders on the first three rounds of the South African Renewable Energy IPP (REIPP) programme and are currently advising the Dubai government on their first Solar IPP.

Many of Norton Rose Fulbright’s energy lawyers have worked in major energy companies in leading energy-producing countries.  This level of specialist industry knowledge will ensure that our ‘Renewable Regulation and Legislation’ and ‘Identifying Suitable Financing Models & Creating Partnerships’ panel sessions incorporate the experience of a range of global legal leaders.

To find out more about Norton Rose Fulbright and the organisation’s work within the Middle East, visit:



Phoenix Solar LLC Speaker brings local Solar Expertise to Middle East Summit 

Solar Power opportunities in the Middle East continue to offer international investors exciting business propositions.  Large energy producers are now setting up base within the region, to capitalize on the lucrative investment opportunities. Our latest Powering Middle East Summit welcome post introduces a global player, which through its subsidiaries in Oman, is already developing some of the largest solar installations in the region.

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Phoenix Solar AG, which is made up of several affiliate companies, trades across core photovoltaic markets worldwide.  Since its formation, Phoenix Solar has installation and trading experience over one gigawatt worth of solar modules, whilst constantly striving to set global standards in generating renewable energy for future generations. As solar power markets continue to offer the most secure source of energy for the future, Phoenix Solar are well established within this market as a proven specialist wholesaler of turn-key PV plants and systems, solar modules, inverters and other key components to ensure efficiency production.

Phoenix Solar started a joint venture with SilverCircle L.L.C in 2009 and founded the Oman-based subsidy Phoenix Solar LLC (PSOM), now responsible for business within the MENA region. PSOM is fully independent and offers high performance turn-key services including design, engineering, supply, installation and the commissioning of ground-based or rooftop photovoltaic power plants. MENA projects by Phoenix Solar include the 5.8MW PV power plants built on the King Abdullah Petroleum Studies and Research Center in Ryadh, and the 1MW Plant at the Ma’an Development Area – the largest solar project in Jordan!

Phoenix Solar panel

The Powering Middle East Summit looks forward to welcoming Phoenix Solar LLC to the Jordan summit. PSOM will bring local expertise and will be bringing a contributing a speaker to the summit to help answer delegate concerns about potential barriers to solar projects within Jordan and beyond. To find out more about the Phoenix Solar visit:

Is your organisation trading in the Middle East renewable energy industry? Registration for the September Powering Middle East Summit is closing at the end of August. Register your details with the contact form below or visit:


Powering Middle East Summit welcomes return of First Solar

eSE is very happy to welcome global solar solutions leader, First Solar, to our Jordan ‘Powering Middle East’ summit. First Solar will deliver a specialist presentation for participants imparting expertise from throughout their 15 years and 9 gigawatts (GW) of worldwide experience. First Solar believes that reliable and affordable solar energy can play a role in combating fuel price volatility by creating a diversified energy mix; in the Middle East it has built the region’s largest photovoltaic (PV) power plant – the 13 megawatt (MW) first phase of the Mohammed bin Rashid Al Maktoum Solar Park in Dubai – and helped co-develop the 52.5MW Shams Ma’an project in Jordan.  FS Logo 2008-CYMK-1795C

An independent, pure-play renewable energy company, First Solar is truly vertically integrated, with competencies ranging from R&D to module recycling. With the industry’s largest R&D investment, First Solar has consistently improved efficiencies, achieving breakthroughs at an unprecedented pace, while also addressing specific customer needs with diversified services and solutions. The industry’s strongest balance sheet and a reputation for quality has translated into First Solar being the technology provider of choice for debt-financed projects around the world.

Ahmed S. Nada, First Solar’s VP for the Middle East, commented, “First Solar is pleased to be able to demonstrate how it combines innovation and technology to help sustainably address the region’s energy needs, at the Powering the Middle East Summit. We believe that sunlight is the region’s most abundant energy resource and we welcome the opportunity to showcase our experience in enabling our partners’ ambitions to harness clean, reliable and affordable solar electricity.”

Powering Middle East is an excellent platform to bring the long term benefits of solar power to the forefront of discussions and work with Middle Eastern energy ministers to create a sustainable economic plan for the future. We are pleased that First Solar will continue to be involved within our ‘Power’ series. For more information about First Solar, please
First Solar Panels
If your organisation is looking to produce renewable energy solutions in the Middle East and should be involved with our summit, register your details at for a call-back from our project manager.

Powering Middle East Summit welcomes speaker from AustrianSolar

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The Powering Middle East Summit is pleased to announce that AustrianSolar will join the Jordan summit in September. AustrianSolar is yet another internationally recognised industry player that strengthens the summits reputation as a platform for solar industry stakeholders to build upon investments within the MENA region. AustrianSolar has a proven track record of delivering efficient, innovative and reliable PV technology and operational systems and will bring this expertise to the Middle East.

Summit attendees will be able to take inspiration from AustrianSolar’s Theodore Tsacheff, who will be speaking at the event. Theodore, who is Business Development Director, said “The Powering Middle East Summit is a fantastic opportunity to bring together the region’s decision makers with genuine solar industry solutions. The relationships built at these forums are crucial to create a new sustainable approach to meeting MENA region’s fast growing energy demand through cost effective and sustainable   solutions. AustrianSolar is looking forward to sharing its experience and expertise and developing mutually beneficial business relationships within the MENA region”.

AustrianSolar (previously known as Austrian Enviro Technologies) was established in 2006 and is headquartered in Vienna, Austria. The company is an independent developer of utility-scale solar photo-voltaic power plants and has a developed projects in Europe and Latin America, where it has built grid parity project pipelines with a combined capacity of 900+MWp. AustrianSolar is now present in the Middle East where it has  started operations to realize the identified opportunities in these emerging  solar markets.

AustrianSolar is a valuable participant in the summit offering to share a great deal of experience from its fully integrated product portfolio across project development, commeAustrain solar headerrcial and technical advisory . eSE looks forward to welcoming Theodore and the AustrianSolar delegation to the Jordan summit. Read more about AustrianSolar at

Are you a solar energy developer or renewable technology innovator conducting business in the Middle East? Registration for our Powering Middle East Summit is still open! Register your interest at for a chat with one of the eSE team.



Powering Middle East welcomes multi-specialist eco engineering experts EcoSol

We are pleased to welcome Jordan/Saudi based ‘Eco Engineering and Energy Solutions’ (EcoSol) to the Powering Middle East Summit. The September summit is a strategic meeting point for innovators and renewable energy solution providers to meet with officials from ten MENA governments, and to highlight the alternative energy solutions available. The unique scale of this summit allows participants to learn from the expertise already within the booming renewable energy market, this makes EcoSol a profitable addition to the proceedings.

EcoSol is a leading energy, water and sustainability solutions provider that has been involved in implementing sustainable solutions throughout Jordan and Saudi Arabia. The company specializes  in a range of renewable energy studies as well as  project implementation, this expertise spans across Solar PV Systems, Solar Power Plants, Wind Energy, Bio Gas Energy and Solar Thermal Systems in addition to Energy Efficiency and Green Buildings.  EcoSol are leaders in the Jordan RE market making them an invaluable source of expertise for delegates at the Summit. Ecosol attribute its success to its highly qualified experts in energy engineering, green building and energy water management and tailoring specialized programs and projects both regionally and locally.EcoSol

Beyond Ecosol, its team members are founders and active members within a number of related organizations, both locally and globally, including the Jordan Green Building Council, Jordan AEE Energy Chapter and US Green Buildings Council.  We look forward to welcoming EcoSol’s wide range of experience to the summit and believe their presence reinforces the commitment of Powering the Middle East towards the various forms of renewable energy projects that can improve electrification for the MENA region in an environmentally conscious but cost effective and efficient way.

Registration for the Powering Middle East Summit is still open for both public sector delegates and renewable energy innovators investing into the regions energy projects. Register your interest at for a call-back from our Powering Middle East Project Manager. Find out more about EcoSol at

SMA brings ‘Energy that Changes’ to Powering Middle East Summit. 

The Powering Middle East Summit (#POWERINGME) facilitated by eSE for the Arab Renewable Energy Commission has become a key meeting point for solar PV producers around the world, including the USA, China, within the Middle East and Europe. We are pleased to welcome globally represented PV Inverter and system technology manufacturer SMA Solar Technology AG to our Jordan summit, SMA is present across photovoltaic markets in 21 countries. The company has over 5000 employees and last year reached a sales volume of $932.5m in 2013.

SMA has a diverse portfolio of products and solar PV solutions and has been developing technological solutions, as well as pioneering trends in this sector for more than 30 years, making SMA a defined market leader. SMA produces technologically leading inverters which converts the direct current generated from PV cells into alternating current suitable for the requirements of the relevant power distribution grid. SMA inverters go further and provide important grid management functions, which become more crucial as electricity production from renewable sources grows. sma-solar-technology-logo

SMA products work across all range of module types and plant sizes, from domestic residential systems to large scale plants and grid connected installations all over the world. SMA also produces the plant monitoring and visualization products, along with energy management systems, that help manage operations for renewable energy projects. In addition to this, SMA runs the ‘SMA Solar Academy’ which helps to train plant planners, installers, electrically qualified personnel and those interested in solar power. This wide range of expertise and a developed and diverse portfolio of PV related products and services make SMA Solar Technology AG an important player within our tailored summit.

Thomas Gotz, Vice President of Sales at SMA commented “SMA is very pleased to be participating within the Powering Middle East and I look forward to contributing to the agenda for the day. Solar PV technologies offer a reliable source of energy that with the right management solutions can provide a sustainable electricity grid for economically growing MENA regions. I look forward to discussing large scale PV installations; explain the importance of the inverter together with some information on its influence to cash-flow and risk. Finally there will also be an outlook on how we see the future of PV power plants.”
To find out more about SMA Solar Technology AG please visit: . For registration details please contact one of the team by visiting